MISSION: TRIGLAV GLACIER TO BEIJING – SLOVENIA
Triglav Glacier to Beijing is an environmental communications campaign organised by the Slovenian Olympic Committee. The project’s key goal is raising awareness on global warming and its immediate and devastating effects on the wellbeing and future of the Winter Olympic Games.
General description of the initiative
The Slovenian Olympic Committee aims at educating and encouraging the wider Olympic family and fan base to make a small step in the race to keep our winters white. While some changes are already irreversible and some glaciers might disappear, together, we can still save winter.
The project will run in four phases, touching the climate emergency problem from different angles. Bringing together science, sports, diplomacy and the media to make the project relevant, impactful and meaningful to the wider public. The project is developed with climate sustainability in mind and will leave a positive environmental imprint once it ends.
(1) Supporting research, gaining insight and sharing the story; Mount Triglav is the highest mountain in Slovenia, and this glacier is the country’s last one. Embracing the idea of losing it through erosion because of earth warming, the glacier is becoming a symbol.
(2) The long, clean road to Beijing; piece of glacier will be safely stored and transported via a hybrid car from Slovenia to Beijing.
(3) Meltdown in Beijing; When the piece of Triglav glacier reaches Beijing it is put on display at one of the venues and is slowly melted over the duration of the Winter Olympic Games. The story and the problem behind it are accessible to the local public via QR codes displayed on the spot.
(4) Making a lasting legacy and environmental effect; After the games, the melted water will be collected and brought back to Slovenia where it will be put on permanent display in the Slovenian Alpine Museum.
Besides the incommensurable impact of this action to raise awareness on the impact of climate change, the project is also the occasion to showcase the implication of the athletes, NGOs, Olympic Committees and media to convey a message of the utmost importance.
Contact & more information:
Peter DOKL, email@example.com