The Ski World Championships (Ski-VM) aims to organize the world’s most sustainable sports event in 2025


The Ski World Championships (Ski-VM) aims to organize the world’s most sustainable sports event in 2025. To achieve this, they have identified some flagship projects that they want to implement and develop in collaboration with businesses and various knowledge environments.

This is copied from the page of the website of the Ski World Championship 2025.

Collaboration Platform for Sustainability

Sustainability Goal 17 is our top priority. We want the World Championships (VM) to be a meeting place where all our partners can discuss, share, and learn from each other regarding initiatives and focus areas within sustainability. We plan to hold annual sustainability conferences. Additionally, we aim to organize several breakfast meetings to share insights, inspire each other, and build relationships, ensuring we collectively achieve the goals we set.

Smart Plastic Packaging Including Deposit System

Avoiding plastic in connection with the sale of food and drinks at the venue is challenging. However, we want to use and further develop solutions for using recyclable plastic packaging in glasses, bottles, and food packaging. Norway leads in bottle return schemes. We aim to leverage this by having the packaging returned before audiences leave the venue. This prevents littering at the venue and reduces the event’s carbon footprint. A partner of the ski World Championships will test a solution for depositing glass, plastic packaging, and bottles at future World Cup events. Through proper information, we hope people dispose of waste correctly, maximizing plastic recycling. The comprehensive solution can extend to restaurants and cafes that use a lot of takeaway and plastic.

Waste and Recycling

We are exploring scalable solutions for larger events and venues focusing on waste, recycling, reuse, and the circular economy. Events generate substantial waste, and we must ensure no litter remains at the venue or in the surrounding forests. The solution must lead to behavioral change. Proper information is crucial to ensure people dispose of waste correctly.

Inclusion and Integration

Diversity and equality among volunteers and within the VM company are essential to us. Everyone should feel welcome at the Ski World Championships. We also advocate for equality in skiing and want this reflected in race programs and prize money distribution.

Sustainable Food Concepts

Reducing food waste is one of the most effective ways to cut emissions. We want to develop a concept to minimize food waste while providing traceability to understand the origin and composition of food. The menu during the ski World Championships will highlight the Trøndelag food region, offering a world-class culinary experience. Along with partners, we can also offer certification programs for suppliers and eateries meeting our sustainability criteria.

Plastic-smart Sports

We aim to expand on the “Plastic-Smart Sports” project launched during the 2022 Snow Sports World Championships. This initiative involves collaboration between the Norwegian Sports Federation, WWF, Mepex, and the Trade Environment Fund. The project revealed significant plastic consumption associated with winter sports events. We want to develop guidelines and action lists for future events to learn from.

Zero-emission Transport

Zero emissions for transport from accredited arrivals to Norway until they depart for the next destination post-World Championships is our goal. This includes environmentally conscious transportation options throughout the event. We also aim to reduce emissions associated with audience transportation using sustainable means like VM trains, ferries, electric vehicles, smart parking solutions, and shuttles.

Sustainable Purchasing and Supplier Collaboration

We plan to develop sustainable procurement practices, setting standards for our partners. Ensuring our collaborators prioritize sustainability is vital.

Media Area in Granåsen as a Climate-positive Zone

Our goal is for the new football hall, serving as the media center during the Ski World Championships, to be constructed as a climate-positive building. This requires eco-friendly construction methods and installations in the surrounding area.

Measuring Sustainability

Measuring sustainability is crucial to demonstrate our commitment and progress. Effective measurement tools can aid decision-making. We aim to develop measurement solutions at various levels: the VM event and organizers, collaboration partners including follow-up actions and readiness, and the impact on specific projects.

Public Health

We want to develop a “People in Shape for the World Championships” concept to inspire physical activity, foster community spirit, and drive behavioral change. The initiative aims to encourage increased use of Granåsen and boost interest in skiing.

Granåsen Academy

Granåsen Academy focuses on enhancing competence sharing and development among volunteers. Our goal is to create a diverse organization of both young and experienced volunteers, emphasizing equality, diversity, and collaboration. The academy offers essential training in sports and management, including an e-learning course on sustainability.

Climate-friendly Clothing Profile and Attire

For a successful climate-friendly clothing profile, we need partners delivering sustainable, high-quality solutions, including our World Championship products.

Snow Production

Ski sports rely on snow for future recruitment and quality experiences. We want to contribute to environmentally friendly snow production methods suitable for smaller facilities.

Internal Initiatives

Internal goals are crucial for sustainability. Our actions will include eco-friendly travel, waste sorting, reuse, equality, transparency, and sound financial management. We will further define and specify our objectives by spring 2022.

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